Launch · Consumer quick commerce, Bengaluru
OK: from zero to ₹55 lakh GMV
Launched OK, a private-label grocery app, with two dark stores and city-wide offline campaigns alongside paid installs.
- installs in two months
- 30,000+
- orders a day at peak
- 800
- monthly GMV within three months
- ₹55L
ok-campaign
ok-reel
What I did
- Ran app-install campaigns at ₹22 per install
- Planned and ran offline campaigns across the city
- Ran two dark stores through launch