Performance marketing · B2B SaaS
A $20K/month engine for qualified pipeline
Paid acquisition across Google, Meta and LinkedIn, with tracking built so every dollar could be traced to pipeline.
- SQLs in six months
- 700+
- SQL-to-opportunity rate
- 47%
ads-creatives
What I did
- Set up attribution with GA4, HubSpot, Google Tag Manager, Meta Pixel and UTMs
- Ran bi-weekly performance reviews with leadership
- Cut creative production time by 60% with AI-assisted briefs, ad copy and A/B tests